Swell stands out among other robo-advisors by investing exclusively in socially responsible companies. They make impact investing more available to the public by only selecting companies that demonstrate a commitment to social responsibility. Investors can know their money will go to companies that share their values. While still competitive as a straight investment app, their main focus is the social impact your potential investment can make.
Swell Investing Features
- Management Fee: .75% per year
- Account Minimum: $50
- Personal Taxable, and IRA accounts
- 401(k) Rollover Assistance into an IRA
Where Your Money Goes
Swell chooses companies to invest in based on their social impact, profitability, and stock performance. Investment categories are based on what social cause they support. Choose to invest in firms that focus on:
- Green Technology
- Renewable Energy
- Zero Waste
- Clean Water
- Healthy Living
- Disease Eradication
Investors can select which social theme they want to support. Say you choose Renewable Energy as your theme. Your money is only invested in companies that have demonstrated a commitment to providing clean energy, and perform well as a business.
Where Swell Shines
- SRI (Socially Responsible Investing) Focus: Investors know their money is making an impact.
- Low Account Minimum: The reasonable $50 fee makes investing more accessible to younger and newer investors
- Simple Fee Structure: .75%, while high, is all you pay as there are no other transaction fees.
How To Use Swell Wisely
While there are no other fees, customers less interested in impact investing will find .75% on the high end. Most robo-advisors charge around .25% for managing your money. Niche investing company fees are usually higher. Investors with Swell usually experience higher volatility as portfolios only consists of stocks (no bonds or mutual funds). Understand, that there is always some risk in investing. With risk, comes the chance for a return on your money.
Should You Invest With Swell?
If you’re purely looking to invest for the payout, Swell might feel limited. However, if you want your money going to socially conscious companies you won’t find a better place to do so. Swell gives you the chance to grow your money while contributing to the greater good. The low minimum makes it easy it get started.
To get started with Swell, click here.
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